Oscars glory for ‘K-Pop Demon Hunters’ puts K-fashion in the spotlight

What happened At the 98th Academy Awards, Netflix’s animated feature KPop Demon Hunters took home Oscars for Best Animated Feature and Best Original Song — the latter for its breakout track Golden, which became the first K-pop song ever to win in the category. Directed by Maggie Kang and Chris Appelhans, the film has racked up over 500 million views, making it the most-watched title in Netflix history. The story follows three-member girl group Huntr/X: by day, dazzling K-pop idols on stage; by night, demon hunters patrolling the streets of Seoul. The “idol-by-day, hunter-by-night” premise preserves the visual spectacle of K-pop while layering in Korean mythology, letting audiences explore the characters’ struggles with identity, friendship, and growth. The Jing Take The global success of KPop Demon Hunters has shone a spotlight on Korean fashion. On this year’s Oscars red carpet, Arden Cho wore a Spring 2026 couture gown by London-based South Korean label Miss Sohee. The strapless black lace mermaid gown was paired with voluminous floor-length emerald silk sleeves embroidered with intricate natural motifs — a look that quickly drew attention on social media. Founded in 2020 by Sohee Park, the London-based label draws inspiration from South Korean heritage — including traditional Minhwa painting, hanbok silhouettes, and mother-of-pearl craft techniques — translated into opulent contemporary eveningwear. In just a few years, the brand has dressed Blackpink’s Lisa, Anya Taylor-Joy, and Cardi B, and earned spots on the BoF 500 and Forbes 30 Under 30. In January 2025, Miss Sohee made her official debut on the Paris haute couture calendar. KPop Demon Hunters is itself a celebration of Korean culture — from music and mythology to traditional costume and visual motifs. Cho’s choice to wear Miss Sohee on the Oscars red carpet extended that conversation into fashion, linking the film’s Korean cultural references to a label rooted in the same heritage. The film’s twin Oscar wins mark a milestone not just for Korean cinema, but for Korean creative industries more broadly — a moment that designers like Miss Sohee, already building international reputations, are well placed to capitalize on.

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Oscars glory for ‘K-Pop Demon Hunters’ puts K-fashion in the spotlight