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Miu Miu vs Jiu Jiu: Prada loses IP infringement case

The Taiwan IP Office rejects Prada Group's claims that Jiu Jiu cosmetics infringe on Miu Miu’s trademark, highlighting the challenges luxury brands face in global IP protection.

Miu Miu vs Jiu Jiu: Prada loses IP infringement case
Lookalike ‘Min Min’ garments, spotted in public and widely shared on Xiaohongshu, illustrate the growing challenge global luxury brands face in distinguishing themselves from fast-emerging local copycats. Following Taiwan’s recent IP ruling against Prada Group’s Miu Miu, such knockoffs are fueling debate over the limits of brand protection in Asia’s fragmented legal and cultural landscape. Image: Xiaohongshu

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