How LVMH Jewelry Brand FRED Conquered China
The first LVMH-owned jewelry brand, FRED, had a surprisingly good year in China.
On this page
- Key Takeaways:
- Tell us more about FRED Paris.
- What were the secrets to the brand's excellent performance in China amidst the pandemic?
- What worked and what didn’t as compared to your expectations?
- How did the brand lure in first-time buyers in Tier-1 cities and beyond?
- What are your plans for the rest of 2021?
- In this age of e-commerce, will brick-and-mortar stores ever fully be replaced?
- How important are celebrity endorsements for FRED Paris to appeal to young consumers in China and beyond?
- Recommended
- Dig Deeper