KOL Marketing in China: Why It Works and How To Do It Right
Here is what luxury brands need to know about doing KOL marketing in China, including why it works and how to do it right.
Top Chinese KOL Mr.Bags attends the announcement of Yang Mi as Brand Ambassador for Michael Kors at Park Hyatt Hotel New York on September 12, 2017 in New York City. Photo: VCG
Top Chinese KOL Mr.Bags attends the announcement of Yang Mi as Brand Ambassador for Michael Kors at Park Hyatt Hotel New York on September 12, 2017 in New York City. Photo: VCG
Contents
- 1. Influencer Relationships Rather than Influencer Marketing
- 2. Natural Fit with your Brand Rather than Cool and Edgy
- 3. Prioritize real influence over follower count
- 4. Co-create, be open, and be vulnerable
- 5. Long-term objectives win over quick ones
- 6. Efficient scaling vs. mega reach
- Recommended
- Dig Deeper