KOL Marketing in China: Why It Works and How To Do It Right
Here is what luxury brands need to know about doing KOL marketing in China, including why it works and how to do it right.
On this page
- 1. Influencer Relationships Rather than Influencer Marketing
- 2. Natural Fit with your Brand Rather than Cool and Edgy
- 3. Prioritize real influence over follower count
- 4. Co-create, be open, and be vulnerable
- 5. Long-term objectives win over quick ones
- 6. Efficient scaling vs. mega reach
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