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KOL Marketing in China: Why It Works and How To Do It Right

Here is what luxury brands need to know about doing KOL marketing in China, including why it works and how to do it right.

KOL Marketing in China: Why It Works and How To Do It Right
Top Chinese KOL Mr.Bags attends the announcement of Yang Mi as Brand Ambassador for Michael Kors at Park Hyatt Hotel New York on September 12, 2017 in New York City. Photo: VCG

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