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10 Minutes With...Shanghai Avant-Garde Tastemaker Yin Jiasheng

From Front Row to Alter, Le Lutin to THE VILLA, The Olive Shoppe to Dong Liang, Triple-Major to B.Y., in recent years Shanghai has become the epicenter of China's growing independent multi-brand boutique scene.

Erica Ji
RetailFinance
10 Minutes With...Shanghai Avant-Garde Tastemaker Yin Jiasheng
Image: Erica Ji for Jing Daily
Contents
  1. More Shanghai Shoppers Turning Away From Mass Market Labels
  2. SPACESHIP by TIPS
  3. Jing Daily (JD): Can you tell us a little about how you founded SPACESHIP by TIPS? Does the name have any special meaning?
  4. Yin Jiasheng (YJS)
  5. JD: How do you select the designers you stock here? How many labels do you have in all?
  6. YJS
  7. JD: Right now, what proportion of what you sell is menswear versus womenswear? Which brand sells the best?
  8. YJS
  9. JD: Small designer boutiques generally reflect the style of their owners. How would you define the style of SPACESHIP by TIPS?
  10. YJS
  11. JD: How often do you update your stock? And are you the main merchandise buyer or do you have a dedicated buyer?
  12. YJS
  13. JD: In addition to the designers you stock here, who are some of your personal favorite designers?
  14. YJS
  15. JD: Which Chinese designers do you like?
  16. YJS
  17. JD: Over the past couple of years, we've seen a lot of new multi-brand and designer boutiques open up in Shanghai. How do you feel about this?
  18. YJS
  19. JD: What are your future plans for SPACESHIP by TIPS?
  20. YJS
  21. JD: Are you thinking of joining the e-commerce trend and launching an online shopping platform?
  22. YJS
  23. SPACESHIP by TIPS
  24. Recommended
  25. Dig Deeper

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