Interview: Benwu Studio Gives Hermès and Vacheron Constantin a ‘Designed-in-China’ Edge
Benwu Studio founder Hongchao Wang shares how he and his partners Peng You, Qiyun Deng, and Wei Ge use design to create living solutions in Shanghai and help international luxury labels communicate.
Benwu Studio with an installation at Lane Crawford.
Benwu Studio with an installation at Lane Crawford.
Contents
- What does this award mean to you?
- You came together in New York City, but later you moved to Shanghai and Beijing. What made you decide to make this move?
- Tell us about a few of your highlight collaborations with luxury brands.
- How do you think the Chinese consumer's appreciation for design has changed in the last five years? What are wealthy consumers looking for now?
- What are your most popular products in your shop?
- What cities do most of your customers come from?
- A lot of Chinese consumers are working with smaller living spaces—how do you incorporate this into your furniture and homeware design?
- Do Chinese consumers choose an investment design piece for their home in the same way they would buy art or nice jewelry?
- What are some design trends that you have picked up in your work? Do you take inspiration from global design trends or are you more focused on what's going on in China?
- What are some projects you have in the works?
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