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    Independent Designers, Labels Band Together To Raise Shanghai's Fashion IQ

    Following up the inaugural event last July, this past weekend the fashion website ParkLU gathered the best of the best from Shanghai's fashion scene for the second "Insider" private pop-up shop.
    Jing Daily
    Erica JiAuthor
      Published   in Fashion

    Topshop, Fei Space, The Villa Take Part In Second Event#

    Following up the inaugural event last July, this past weekend the fashion website ParkLU gathered the best of the best from Shanghai's fashion scene for the second "Insider" private pop-up shop. Attended by several of the city's leading multi-brand retailers, among them

    The Villa#

    (previously on Jing Daily),

    Coterie#

    , and

    Fei Space#

    , the event at 600 Shaanxi Road North also featured stands by Zooq.com as well as Britain's Topshop and Topman. (Both of which have made pop-ups a key part of their China strategy.)

    In addition to vintage Chanel and Hermès pieces, multi-brand stands stocked the likes of Bottega Veneta, Jason Wu, Christian Louboutin, Proenza Schouler, and Rag & Bone. Shanghai's home-grown talent was far from left out, however, with local up-and-comer

    Helen Lee#

    and Taobao-spawned label

    Front Row#

    taking part.

    With Shanghai becoming a popular destination for emerging independent brands and designers in recent years, it wasn't surprising to see some international faces at the Insider event. Some of the more interesting brands that caught our eye were the Shanghai-based label

    Bubble Mood#

    , founded in 2009 by three French entrepreneurs, Australia's

    Whillas and Gunn#

    , and French designer Marion Rosset's Shanghai project

    The Hat Lab#

    .

    As Jing Daily wrote after the first installment of the Insider, perhaps the most interesting aspect about Shanghai's multi-brand boutiques, independent designers and labels is their sense of camaraderie. A sharp contrast from the cut-throat world of major retail, independent retailers and labels in Shanghai have instead worked together to raise the city's fashion IQ, stocking designers that complement one another and doing everything in their power to expose locals to new brands and style concepts.

    Jing Daily Shanghai Correspondent Erica Ji is the writer and photographer behind the popular Chinese fashion blog Fossilized Seed, which focuses on emerging designers the world over.

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