Video: How Balenciaga’s City Bag became an iconWhile competitors chase fleeting hype cycles, Balenciaga’s investment in the City Bag shows how heritage products can become long-term revenue engines.December 12, 2025FashionStrategyImage: BalenciagaImage: BalenciagaContentsRecommendedDig DeeperFeaturedHow Bottega Veneta weaved China’s forever it bagFrom Milan to Shanghai, maison’s craft-first philosophy and revived Veneta bag reaffirm quiet luxury’s enduring power. FashionStrategy