Canadian outerwear label Canada Goose has appointed Haider Ackermann as its first creative director. The storied French-Colombian designer will work with the Toronto-based Canada Goose from Paris in a strategic move to pivot the label towards a more “elevated” aesthetic.
“When it comes to the marriage of craftsmanship and beauty, there’s no one more fitting than Haider Ackermann,” stated Canada Goose chairman and CEO Dani Ross. “He intuitively understands Canada Goose as a brand apart from all others, and that authenticity, craftsmanship, and performance are the cornerstones of our brand.”
Haider Ackermann’s first creation for Canada Goose is the limited edition PBI Hoodie, crafted from organic cotton and dedicated to supporting Polar Bears International, an animal and climate change charity.
Known for its collection of high-end fur-hooded parkas priced at over $1,000 a piece, Canada Goose has become a well-recognized brand among Chinese consumers seeking functional outdoor looks.
Last year, the brand reported an impressive performance in China. The luxury label generated $207 million in revenue for the fiscal quarter ending October 2023. Canada Goose anticipates that up to 70 percent of its sales will come from direct-to-consumer channels by the end of 2024.
In addition to their signature parkas, the brand has recently diversified its product range to include rainwear and footwear.