Luxury Brands Push the Pig In Chinese New Year Campaigns
To attract the attention of Chinese consumers, luxury brands have released special-edition Year of the Pig products to welcome this year's Lunar New Year.
In many cases this year, brands seem to be learning from past mistakes. Compared to 2018 (The Year of the Dog), when several fashion and jewelry houses’ Chinese New Year collections were mocked as gaudy, kitschy or featuring poor design, it seems easier to depict the vibe of the Pig Year. Photo: Courtesy of Calvin Klein
In many cases this year, brands seem to be learning from past mistakes. Compared to 2018 (The Year of the Dog), when several fashion and jewelry houses’ Chinese New Year collections were mocked as gaudy, kitschy or featuring poor design, it seems easier to depict the vibe of the Pig Year. Photo: Courtesy of Calvin Klein