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How to get the Y2K revival right

Brands like Blumarine and Lanvin are leaning on the nostalgia of past hits. But connecting with new consumers means more than just relying on old favorites.

How to get the Y2K revival right
Brands like Blumarine and Lanvin are leaning on the nostalgia of past hits. But connecting with new consumers means more than just relying on old favorites. Photo: Blumarine

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