Forbes Honors Under-30s Shaking Up China’s Retail Market

    From social media stars to e-tail innovators, these Forbes 30 Under 30 recipients are shaping the luxury industry as we know it.
    Courtesy photo
    Jessica RappAuthor
      Published   in Retail

    In a market driven by the changing tastes of the millennial generation, China’s digital, retail, tech, and marketing industries are also being shaped by a large number of young leaders with unique visions. The Forbes 30 Under 30 Asia List 2018 named 59 of them in 10 categories, putting China in second place, behind India, in its number of representatives. We’ve published the whole list of mainland Chinese entrepreneurs (and one from Taiwan) below in case you missed it, but first, here are the individuals making major contributions to China’s luxury, fashion, and e-commerce industries.

    Chen Peng and Snow Xue Gao, 26, Fashion Designers#

    China’s independent fashion scene has been gaining worldwide recognition, propelled by young designers like Chen Peng and Snow Xue Gao, both Forbes honorees who happen to have both been showing off their work at New York Fashion Week and dressing Rihanna. Gao, a Parsons grad, presented her collection at NYFW just a year after launching her East meets West womenswear brand, and not long after, opened a studio in Manhattan. Peng’s one-size-fits-all outerwear is stocked in Dover Street Market and at Opening Ceremony.

    Tao Liang (aka Mr. Bags), 25, Blogger#

    The WeChat blogger has grown from being a go-to expert on luxury handbags to a key asset for brands looking to grow their Chinese audience and sales. Forbes recognized Mr. Bags for selling out a capsule collection with Givenchy on WeChat in mere minutes, but more recently he has delved into the design world, working with Tod’s on a 200-piece capsule, as well as teaming up with Longchamp to create a personalized collection just in time for the Year of the Dog.

    Photo: John Yuyi
    Photo: John Yuyi

    John Yuyi, 27, Artist#

    Based in Taiwan, John is worthy of a mention for her contribution to how social media, art, and luxury have come together in the past year to inspire the growing segment of young, digitally savvy consumers. John, whose Taiwanese surname is Chiang, is the first Taiwanese-born artist recruited by Gucci. She's been swept up in a viral Instagram campaign featuring a photo of her face covered in Gucci temporary tattoos. The meme-themed artwork was commissioned for the launch of Gucci’s new watch collection Le Marché des Merveilles.

    Lin Hai, 29, Liu Jieyi, 28, Cofounders of Particle Fever#

    Luxury fashion is coming face to face with sportswear in both the West and in China as consumers’ lifestyles increasingly emphasize fitness and comfort. While that has resulted in numerous collaborations between high-end designers and sportswear labels, some activewear brands have been experimenting with innovation and creativity to attract the discerning customer and stand out from the big labels. One such pioneering brand in China is Particle Fever, whose knack for blending functional ingenuity with trendy design and artistic branding has made them a key player in the evolution of athleisure in the Chinese market.

    Tang Ling, 23, CEO Ink Labs Foundation#

    Tang’s work is a reminder of the possibilities blockchain might have for the future of cracking down on counterfeit goods. Singapore-based Ink Labs Foundation serves to provide blockchain solutions for protecting intellectual property in the cultural and creative industries. Meanwhile, Alibaba and Tencent have been making investments in blockchain technology for various applications, including fin-tech and cross-border e-commerce.

    Su Chunzi, 28, Executive Vice President, Partner, FLOWERPLUS#

    As their incomes rise, Chinese consumers are beginning to move beyond a product-focused luxury lifestyle and are making big investments in upgrading their life at home, taking cues from Japan and the West to learn the arts of floral arrangement and tablescaping. Su Chunzi is just one of the figures disrupting the growing floral business in China, creating an online platform for weekly flower deliveries that are a bit more affordable than the ballooning prices shoppers would find at brick and mortar stores. China’s first-tier cities have seen an increasing number of floral retailers aimed at high-end customers, such as The Beast and RoseOnly.

    YCloset's Michael Wang.
    YCloset's Michael Wang.

    Michael Wang, 28, Cofounder, YCloset and Cordelia Xiao, 29, Cofounder Xiaolusenlin Abox (DeerForest)#

    E-commerce is changing the way people shop, paving the way for trends like clothes sharing and online trunk shows. Even in China, where the e-tail giants are making it easier for consumers to access an increasing range of international designers at a variety of price points, clothing rental startups are recognizing that shoppers want to stay on top of the quickly shifting trends and need stylish everyday wear that’s going to live up to the occasion, whether it’s a night out or an office meeting. Chinese-born clothing rental platforms like Alibaba-backed YCloset and Abox (which focuses on childrenswear)—are giving consumers the flexibility to trial new brands and styles at a fraction of the cost of owning a product, saving them more money for their high-end bags or watches.

    The full list of Chinese individuals named in the Forbes 30 Under 30 Asia List 2018 is included below.

    The Arts#

    Chen Peng, 26, Fashion designer

    Snow Xue Gao, 26, Fashion designer

    John Yuyi (Taiwan), 27, Artist

    Liang Tao, 25, Blogger

    Consumer Technology#

    Wen Liu 28, Zhang Yibo 29, Founders of Illume Research

    Hong Zhenye, 25, Founder of Ulandian

    Leng Xiaokun, 25, China, Founder of Leju Robotics

    Eric Tao, 27, Founder of Holla

    Tan Ce, 27, CEO of Apin

    Sheng Jiarui, 26, Founder of MiniUS

    Chen Jingshu, 29, Chen Yue (Richard), 28, Ye Hanzhong, (Ayden), Cofounders of VeeR VR

    Zhu Xiaoxiao, 26, CEO of FitTime

    Social Entreprenuers#

    Sam Waldo, 30, Cofounder of Mantra Eyewear

    Li Tianchi, 27, Sun Yue 28, Cofounders of Shenzhen Dianmao technology company limited

    Healthcare & Science#

    Chen Kuan, 29, Cofounder of Infervision

    Dong Lin, 28, CEO of Sirui Jiankang

    Mingzhen Liu, 27, Professor at University of Electronic Science and Technology of China

    Dong Leiting, 30, Professor Assistant Dean at Beihang University

    Retail & E-Commerce#

    Li Xiaoya, 30, Cofounder of Huishoubao

    Lin Hai, 29, Liu Jieyi, 28, Cofounders of Particle Fever

    Su Chunzi, 28, Executive Vice President, Partner at FLOWERPLUS

    Michael Wang, 28, Cofounder of YCloset

    Cordelia Xiao, 29, Cofounder of Xiaolusenlin Abox (DeerForest)

    Xu Xinming, 28, CEO of Shi Lili

    Media, Marketing & Advertising#

    Jenny Guo, 27, Cofounder of LumiereVR

    Ji Fangyuan, 29, Founder of Ividea

    Tang Ling, 23, CEO of Ink Labs Foundation

    Tao Weihua, 28, Founder of Chaping

    Li Hu, 28, Writer

    Anni Chen, 25, Founder of Kuaikan Comic

    Chen Cong, 28, Founder of Dongquidi

    Enterprise Technology#

    Chen Haoliang, 28, Cofounder of SpeakIn Technologies

    Chen Zhen, 24, Founder of Qfeeltech

    Feng Zongliang, 29, Partner at MetroDataTech

    Jing Tianwei, 28, Cofounder of Ruff Internet of Things Operating System

    Li Ping, 28, Cofounder of NewBornTown

    Kong Miao, 27, Founder of ZHUGEIO

    Wang Dong, 27, Xu Huan, 28, Cofounders of Qimai Tech

    Ren Shaoqing, 30, Cofounder of Momenta

    Orion Zhao, 26, Cofounder of MokaHR

    Zeng Yuan, 26, Cofounder of VZoom Credit

    Yang Fan, 28, Founder of MiniVision

    Chang Le, 29, Cofounder of SoundAI Technology

    Deng Yaohuan, 29, CEO of Dorabot Inc

    Zhao Yiyang, 30, Cofounder of Unisound

    Finance & Venture Capital#

    Li Yao, 29, Partner at Tsing Ventures

    Zhang Chenxu, 29, Senior Investment Manager at Peakview Capital

    Yang Fan, 30, Founder of Finup Fintech Group

    Bobby Bao, 29, Cofounder of Monaco

    Song Yu, 29, Founder of CEC Data Capital

    William Zhao, 28, Investment Vice President of Bertelsmann Asia Investments

    Hugo Chan and Huang Wei Ting, 29, Cofounders of Kingsferry Capital

    Industry, Manufacturing, & Energy#

    Dana (Xiaoxiao) Hou, 25, Cofounder of FarmFriend Inc

    Liu Yifeng, 24, Founder of Beijing Sunlectric Co., Ltd

    Qiu Chunchao, 27, Founder of Suteng Innovation Technology

    Shi Xiaogang, 27, Founder of Beijing Xloong Technologies

    Tang Bowei, 28, Founder of Beijing Ewaybot Technology

    Entertainment & Sports#

    Zhou Qi, 22, Athlete Basketball

    Emily Song, 27, Business Development Executive for Creative Artists Agency

    Hu Ranran, 18, Filmmaker

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