Amsterdam-Based Fashion Recruitment/Consultancy Agency HTNK Organizes Event With Fashion Designers And Recent Graduates#
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This weekend, Jing Daily attended "Dutch Fashion Here & Now" at Shanghai Fashion Week. Consisting of runway shows, sourcing events, private fittings and showrooms, Dutch Fashion Here & Now -- which continues until October 26 -- looks to introduce some of Holland's top designers to a Chinese audience for the first time, helping to foster relationships between the Dutch and Chinese fashion industries. The two-part event kicked off at Fuxing Park last night with two events, "Dutch Fashion Graduates Here & Now" and "Dutch Fashion Avant-Garde Here & Now," followed up by an after-party at Club DROP.
Dutch Fashion Graduates Here & Now#
, presented by three Dutch academies -- the AMFI-Amsterdam Fashion Institute; the Royal Academy of Art, the Hague; and the Willem de Kooning Academy Rotterdam -- that are looking to cultivate relationships with Chinese design universities and the country's fashion industry, showcased the work of three of their top 2010 graduates: Marije de Haan, Floor Kolen, and Musa Shah. Highly experimental, with unique materials and highly unusual designs, the work of these three students proved a distinctive counterpoint to the otherwise highly polished collections we saw over the course of the weekend at Shanghai Fashion Week.
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Next came the
Dutch Fashion Avant-Garde Here & Now#
runway show, featuring the work of four established Dutch designers: 'new glam' couture from Mattijs van Bergen, over-the-top design from And Beyond, street couture from Daryl van Wouw and premium denim design by Avelon. Highlighting the cutting edge of Dutch design, indicating a distinctive interpretation of color, fit and flow, the designs included in the Avant-Garde Here & Now runway show were surprisingly wearable, and some of them wouldn't look out of place hung in Shanghai's more fashionable shopping areas.
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Following the two runway shows, guests were bused to an after-party at Club DROP, featuring music by two Dutch international DJs, Joost van Bellen and DJ Sanyi. Over the course of the evening, "Dutch Fashion Here & Now" gave attendees a fascinating glimpse into the world of Dutch design, and hopefully has paved the way for more cooperation between Dutch and Chinese designers -- as well as more access to the Chinese market for Dutch designers, and vice versa. With the warm reception given this event by Shanghai's fashion elite, it looks to have been a rousing success. We'll definitely keep our eyes open to see if the Dutch designers featured at Shanghai Fashion Week gain a stronger foothold in the city in coming months.
The Jing Daily team would like to thank Lois Lee and Karlijn Bozon of HTNK for organizing Dutch Fashion Here & Now, and Sandy Chu of D.I.S. for facilitating our participation in this event.