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Chinese KOLs Are a Dime-a-Dozen, but Sometimes a Dime Well Spent

Almost half of young Chinese want to be influencers. With so many to choose from, brands can have an outsized influence by working with many of them, instead of one celebrity.

Chinese KOLs Are a Dime-a-Dozen, but Sometimes a Dime Well Spent
Almost half of young Chinese want to be influencers. With so many to choose from, brands can have an outsized influence by working with many of them, instead of one celebrity. Photo: Shutterstock

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