China Film File: China At Cannes, Product Placement, And 'Transformers' Hype
Welcome to China Film File, a weekly brief on the business of movies in China. In this week’s news: Spiderman's top spot, China's presence at Cannes, and Alibaba's new film company.
Contents
- This
- week’s box office results saw Hollywood import Spiderman 2 jump to the top of the list
- While China has a strong presence at this year’s Cannes Film Festival in the form of Jia Zhangke on the jury, there are only three Chinese films competing in the Une Certain Regarde category and none for the festival’s main prize of Palme d’Or.
- Executives including Viacom head Phillipe Dauman are bullish that Transformers: Age of Extinction (the fourth film in the franchise) is set to dominate the Chinese market .
- After acquiring a 60 percent stake in mainland content provider ChinaVision and starting its own Kickstarter-like operation, Chinese firm Alibaba has registered a film production company in Hong Kong
- A recent article from The Wall Street Journal elaborates the motives and results behind the rise of Chinese product placement in Hollywood films.
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