Ulta Beauty lifted its annual profit outlook and beat first-quarter estimates, driven by strong demand for premium fragrances and celebrity-owned brands like Fenty Beauty and Rare Beauty. CEO Kecia Steelman’s focus on TikTok and social platforms helped attract Gen Z and millennial shoppers, while affluent households fueled spending on higher-priced categories. Comparable sales rose 5.3%, topping expectations, and earnings per share of $7.74 beat estimates of $6.86. The company now expects full-year EPS between $28.36 and $28.80. Shares rose about 2% in extended trading.

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