Skip to content
Nike unites LeBron James and Ronaldo in new campaign

Nike has brought together two of its biggest global ambassadors — basketball legend LeBron James and football superstar Cristiano Ronaldo — for a new campaign promoting the Mind 001 recovery slide. The campaign shows both athletes shirtless in a bathtub, with a fist bump underscoring the tagline: “Define Greatness. Then Redefine It.” The Mind 001 features 22 individually articulated nodes on the sole to aid mental and physical recovery. Nike will restock five Mind 001 colorways and one Mind 002 on June 18, priced at $95 and $145 respectively.

Related reading: Sports labels race to capture the fashion market

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login