Mainland Chinese beauty brand JudyDoll has launched its first brick-and-mortar store in Hong Kong, marking a strategic shift beyond e-commerce as it accelerates international growth. Founded in Shanghai in 2017 and now part of Joy Group, the affordable, youth-focused brand offers over 800 SKUs, including bestsellers such as its 3D Curling Iron Mascara and Iced Watery Lip Gloss. Senior sales and marketing manager Clair Chau said Hong Kong’s vibrant makeup culture made it a natural choice for the brand’s physical debut. JudyDoll already operates across Japan, Southeast Asia, Australia, Canada, the Middle East, and North America.

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