JD.com kicks off 618 with record orders and 70% footfall surge
JD.com’s 2026 618 Grand Promotion launched May 30, with the number of users placing orders reaching a new record high within the first 52 hours. Offline formats including JD Mall, JD Electronics Stores, and 7Fresh recorded combined foot traffic growth of over 70% YoY. iPhone transaction volume exceeded RMB 100 million ($14.8 million) within the first minute. AI home appliance products integrated with JD.com’s JoyInside platform saw transaction volume surge 200% month-on-month, while AI-related electronics categories rose 200% YoY.
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