To mark the 50th anniversary of its iconic Boston clog, Birkenstock held the “House of Boston” pop-up from May 28-31, 2026, on Donghu Road in Xuhui District, Shanghai. Designed by Karl Birkenstock Jr. in 1976, the Boston was the brand’s first closed-toe shoe featuring its cork-latex footbed. The multi-floor pop-up displayed design sketches, archival images, and factory tools; showcased the high-end 1774 creative line; and offered a retail zone with a DIY workshop where visitors could personalize their own Bostons.

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