Gucci has released the second chapter of its “Beauty and the Bag” campaign, featuring global brand ambassador Ningning of K-pop group Aespa. Photographed by Mert and Marcus, the campaign spotlights the new Gucci Paparazzo handbag, exploring the emotional relationship between luxury accessories and personal identity. Ningning appears in multiple Gucci looks, with fabrics and textures echoing the bag’s design. The Paparazzo features a soft top-handle silhouette, leather construction, archival elements including the Web stripe and Horsebit hardware, a detachable leather strap, magnetic closure, and gold-toned hardware.

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