French outdoor performance brand Salomon has appointed Blackpink singer Jisoo as its global brand ambassador. The South Korean artist will help the brand expand its lifestyle, fashion, and cultural portfolio beyond trail running. Salomon cited Jisoo’s influence across music, fashion, and entertainment as key factors. The brand’s global product and experience VP described Jisoo as representing a new generation that does not distinguish between sport, fashion, and cultural expression. Promotional images feature Jisoo wearing Salomon XT-Whisper sneakers.

Related reading: Alpine to urban: Salomon’s Chengdu move signals apparel play