Farfetch has launched Farfetch Live, an exclusive livestream shopping service for its Private Clients. The curated series offers top-tier clients real-time access to ultra-luxury fine watches, fine jewelry, and rare accessories from brands including Ananya and Hermès. Breaking from traditional e-commerce live shopping formats, the service adopts an intimate “in conversation” style, pairing experts with Farfetch’s Fashion Concierge team to educate clients on heritage, craftsmanship, and investment value. Head of fashion concierge Thomas Buckland said the initiative is about “storytelling, education, and fostering a deeper connection to the world’s finest hard luxury items.”

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