Coach has opened its first double-decker flagship in Southwest China at Longfor Paradise Walk in Chongqing, showcasing the brand’s upgraded store design concept. The exterior features a sculptural “C” logo, while the interior blends natural oak, metallic finishes, and polished terrazzo with curved elements and a spiral staircase. The space offers a full range of handbags, Ready-to-Wear, footwear, and accessories, complemented by an on-site craft workshop providing leather care and personalized customization services. The opening deepens Coach’s expansion into Southwest China as the brand seeks to strengthen emotional connections with consumers through innovative retail experiences.

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