French perfume brand Matière Première has entered the Greater China travel retail market — covering mainland China, Hong Kong, and Macau — in partnership with Asian distributor Bluebell Group. The move deepens their collaboration following the brand’s Japan retail debut in 2024 and its South Korea launch in 2025. Co-founded in 2019, Matière Première is now present in over 60 countries with more than 600 points of sale.

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