Kering has been named the official collaboration partner for the 28th Shanghai International Film Festival, building on the success of its inaugural partnership at the 27th edition in 2025. The collaboration will feature a Kering Forum under the theme “Boundless Creativity, Restless Motion,” bringing together filmmakers and industry leaders, as well as a dedicated screening section highlighting global cinematic perspectives. Kering’s Women In Motion program, which launched at the Cannes Film Festival in 2015, will continue to strengthen the visibility and influence of women in cinema through awards and international events.

Related reading: How luxury houses are becoming their own film studios