French luxury skincare brand Helena Rubinstein launched its 2026 “Little Dew Drop Full Life Journey” national tour with a five-day activation at Shanghai’s West Bund Dream Center from May 20 to May 24. Building on the brand’s earlier “Full Life Hotel” concept, the “Little Dew Drop Full Ship” experience used light gold tones and watery reflections to create an immersive escape from urban life. The activation featured interactive zones and photo opportunities. Actress-singer Chen Haoyu and musician Liu Lian attended the opening day, sharing skincare routines and discussing the brand’s “full life” philosophy. HR plans to expand the tour to more cities throughout the year, tailoring each stop to local cultures and lifestyles.
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