Italian jewelry house Bvlgari will return as the official partner of the 28th Shanghai International Film Festival, opening June 12, 2026. Marking their sixth collaboration since 2017, the brand will sponsor the festival’s screening unit and present custom medals and gifts to winners of the Golden Goblet Awards for Best Actor, Best Actress, and Best Director. To mark the 40th anniversary of classic Chinese film Peking Opera Blues (刀马旦), Bvlgari and SIFF have co-funded a 4K Dolby Atmos restoration, which will hold its world premiere at the festival.

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