Amazon.in, India’s largest beauty retailer, is expanding its premium offer with over 100 new brands in 2026, spanning skincare, haircare, fragrance, and men’s grooming. New launches include Dolce & Gabbana, Laura Mercier, Elemis, Urban Decay, Aveda, La Roche-Posay, CeraVe, and Biodance, alongside Japanese beauty names such as Anessa and Middle Eastern fragrance brands including Riffs and Lattafa. K-beauty and French pharmacy skincare dominate the expansion, reflecting Indian consumers’ growing appetite for ingredient-led routines and barrier-repair formulations. Amazon has also introduced AI-powered discovery tools — including its Rufus shopping assistant and a SkinCare Advisor — to help consumers navigate the expanded selection based on skin type and concerns.

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