Marc Jacobs Beauty is relaunching in partnership with cosmetics giant Coty, positioning itself as a “rebellious counterpoint to clean minimalism.” The brand, which shuttered in 2021, returns with a day-to-night lineup including the Drawn This Way Eyeliner, Heart On Lipstick, and Money Shot Highlighter Gel, housed in metallic packaging featuring Jacobs’ signature motifs. The revival follows LVMH’s sale of the Marc Jacobs brand to WHP Global and G-III Apparel Group for $850 million, with Jacobs remaining creative director. Sephora is the exclusive retail partner. The collection debuts on the Marc Jacobs store May 28.

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