Asos has launched Asos Stylist, an app within ChatGPT that enables fashion discovery through products and video content for customers in the UK and US Built on Bambuser’s video commerce platform, the app lets shoppers browse products, receive styling guidance, and view shoppable videos via conversational prompts. When a customer requests an item — such as “pastel floral A-line dresses for spring” — the app searches Asos’ brand portfolio and returns curated edits. Users can then complete purchases on Asos.com. The feature extends Asos’ existing AI Stylist capabilities from its mobile app to new agentic platforms.

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