On Holding co-founders David Allemann, Caspar Coppetti, and Olivier Bernhard collectively invested $6.6 million to acquire 180,000 Class A shares, countering Wall Street concerns over 2026 tariff headwinds and recent leadership changes. The purchases follow On’s Q1 results showing an 82.2% jump in net income to 103.3 million Swiss francs ($131 million), with net sales climbing 14.5%. Allemann and Coppetti, now co-CEOs following Martin Hoffmann’s sabbatical, dismissed any slowdown talk, pointing to extensive runway across all channels. Growth is backed by a 30-fold LightSpray manufacturing expansion in South Korea and the planned October launch of “Surreal,” a new running foam. On shares closed up 2.3% at $38.10.

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