Hugo Boss has opened the first Hugo global flagship in the IMEA (India, Middle East, and Africa) and CIS region at DLF Avenue Saket mall in New Delhi. The 115-sqm store marks the label’s India debut, featuring an interior inspired by denim tones and industrial detailing with early-2000s aesthetics. Focused on street culture and denim, Hugo offers men’s, women’s, and unisex collections with a youthful take on modern luxury. DLF Retail noted the opening reflects the mall’s repositioning as a premium, fashion-forward destination. The opening strengthens DLF’s international fashion lineup, which also includes Uniqlo, Marks & Spencer, Under Armour, and Guess.

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