Estée Lauder Companies (ELC) has reportedly received final bids for the potential sale of underperforming brands Too Faced, Smashbox, and Dr. Jart+, with the process expected to conclude within weeks. At least one party is interested in acquiring all three brands, while others are targeting the color cosmetics labels or Dr. Jart+ individually; ELC declined to comment. The news follows reports that ELC is in merger talks with Spain’s Puig in a potential $40 billion deal, as CEO Stéphane de La Faverie pursues his Profit Recovery and Growth Plan, which includes cutting 9,000–10,000 jobs. ELC acquired Smashbox in 2010, Too Faced in 2016, and took full control of Dr. Jart+ in 2019.

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