DKNY has opened its first China flagship store on Huaihai Middle Road in downtown Shanghai, joining brands including Gentle Monster and Songmont. The 245-sqm space, on the ground floor of Lady Huaihai, features polished aluminum, wood accents, and yellow cab-inspired upholstery, along with imagery from its spring 2026 campaign starring Hailey Bieber. The collection spans Ready-to-Wear, footwear, handbags, and accessories. Jeff Goldfarb, executive vice president of G-III Apparel Group, which owns DKNY, cited Shanghai as “one of the world’s most influential fashion markets.” DKNY first entered China via Tmall in 2017.

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