Moncler has extended its “Puffy Summer” global tour to its Chengdu Taikoo Li flagship, launching an art installation running until July 5. Giant inflatable sea creatures — including octopuses, whales, seahorses, crabs, lobsters, and flamingos — fill the windows and immersive indoor spaces. The “Puffy Summer” collection reinterprets the brand’s signature puffiness and layering aesthetic for warmer seasons with lightweight cuts, fluid silhouettes, and vibrant colors, as seen in a campaign film starring Jamie Dornan. Following earlier presentations at Milan Design Week and a Seoul pop-up, the Chengdu installation invites visitors into an underwater-inspired world.

Related reading: Moncler thrives in China as rivals falter