Italian fragrance house Acqua di Parma marked its 110th anniversary with a limited-time exhibition titled “Good Morning, Poetic Moments,” being held from May 15 to 24 at the Former Residence of Robert Ho Tung in Shanghai’s Jing’an district. The exhibition features five art-inspired fragrance spaces celebrating the brand’s Colonia collection, with immersive installations co-created with artists Dorothée Meilichzon and Matteo Cibic. CEO Giulio Bergamaschi and brand ambassador Wang Anyu jointly unveiled a limited-edition 520 gift set, with LVMH Greater China President Andrew Wu and brand general manager Le Lu attending the opening.

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