Shanghai Grand Gateway 66 has launched its “Love Out Loud” 520 (the country’s unofficial second Valentine’s Day) event to coincide with the mall’s 66th anniversary. The program opened with the China debut of the Moulin Rouge world tour cast, produced by Shanghai Media Group Live. The Broadway musical — winner of 10 Tony Awards including Best Musical — has drawn over 12 million viewers globally. From May 16 to 17, the mall hosts an immersive “Diamond of the Season” cabaret with Candor Theater. Customers completing three tasks can redeem Moulin Rouge-themed gifts alongside limited-edition products from multiple brands.

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