L’Artisan Parfumeur brought the first stop of its 50th anniversary global celebration to Shanghai on May 14, hosting a limited-time immersive exhibition at 758 Julu Road under the theme “50 Years of Creative Freedom.” The exhibition — titled “L’Arrière Boutique” — reimagines the spirit of the brand’s original Paris boutique and its behind-the-scenes creative space as an immersive experience. Featuring 50 years of iconic creations and historical milestones, the show also includes a site-specific installation, Florilège, created by Chinese actress Hu Bingqing using a contemporary artistic language to echo the brand’s spirit of creative freedom, craftsmanship and sensory experience.

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