Apple launched its “618” promotion on Tmall and JD.com on Friday, slashing iPhone 17 Pro prices by up to 2,000 RMB ($294) through combined platform discounts and government subsidies to a record-low 6,999 RMB ($1,029), while the standard iPhone 17 fell to 4,499 RMB ($662). While Apple’s website maintains premium pricing, the channel-specific discounts across the iPhone 17 lineup and latest wearables aim to sustain sales momentum following Apple’s record iPhone revenue quarter of $57 billion. By leveraging trade-in schemes and interest-free financing, Apple continues to dominate global bestseller lists and solidify its lead in the high-end smartphone market.

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