Chloé has unveiled the second chapter of its Chloé à la Plage 2026 campaign, a sun-soaked surrealist exploration inspired by poetic escapism, shot by David Sims. Hazy coastal landscapes, oversized shells, and a memory-like atmosphere define the visual narrative. Campaign star Apple Martin lends a natural, free-spirited presence mirroring the collection's relaxed bohemian mood. Creative director Chemena Kamali describes the series as a celebration of an "ultra-surreal summer dream," with emotion and atmosphere guiding the narrative. Flowing silhouettes, airy embroidery, and lightweight fabrics are designed to move effortlessly and evoke coastal ease.

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