Louis Vuitton has released its pre-fall 2025 menswear campaign featuring professional skateboarder Tyshawn Jones, his first official brand campaign since being named a friend of the house last year. Shot by Oliver Hadlee Pearch in New York’s Central Park, the documentary-style images feature Jones in a collection by menswear creative director Pharrell Williams, including linen suiting, patchwork check denim, and crochet knits. Jones is shown wearing a taupe cotton raincoat and carrying a Keepall bag in Monogram Surplus beige canvas. A two-time Thrasher Skater of the Year, he has previously appeared in campaigns for Tiffany & Co. and Marc Jacobs.

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