Jimmy Choo has promoted Chinese actress Bai Lu from Asia-Pacific brand ambassador to global brand ambassador. The expanded partnership now includes the brand’s fragrance line, beginning with the “I Want Choo With Love” campaign. Bai Lu, who previously showcased the Adeline Mary Janes and Curve handbags, embodies the confident femininity at the heart of Jimmy Choo’s identity, the label said. A Chinese actress, model, and singer with over 31.7 million Weibo followers, she is known for dramas including Story of Kunning Palace and Till the End of the Moon.

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