Coach’s 520 Chinese Valentine’s Day campaign spotlights Iris and Elliot watches
Coach has unveiled its 520 campaign in China, featuring brand ambassador Bi Wenjun to spotlight the Iris and Elliot watch collections. The Iris series features an eight-pointed star bracelet design with interchangeable charms, combining stainless steel and gold plating, while the Elliot series offers a rectangular 32×26mm case with a minimalist aesthetic and quartz movement. Bi, a singer and actor from boy group Next, fronts a campaign centered on personalization, self-expression, and contemporary style.
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