French label A.P.C. has named Ludivine Poiblanc as its new artistic director, ushering in a new era for the brand known for raw denim and timeless Ready-to-Wear. Based between Paris and New York, Poiblanc brings editorial and consulting experience from publications including Vogue, Harper’s Bazaar, and Vanity Fair, along with advisory work across major fashion houses. She will oversee product development and visual identity.

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