Spanish fashion and fragrance group Puig has announced a three-year collaboration with the Fondazione Dries Van Noten, backing residencies, presentations, and educational initiatives across art, fashion, design, and music. CEO José Manuel Albesa described creativity as central to Puig’s identity, while Dries Van Noten said the partnership reflects a shared belief in creativity as a force for cultural expression. The foundation’s inaugural Venice exhibition, “The Only True Protest Is Beauty,” features over 200 works from designers including Christian Lacroix and Comme des Garçons. Puig, which owns Rabanne, Carolina Herrera, and Byredo, reported 5.04 billion euros ($5.90 billion) in 2025 sales.

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