BMW posted Q1 earnings before tax of 2.348 billion euros ($2.75 billion), down 24.6% YoY, as tariffs in the US and soft demand in China weighed on results. Group revenue fell 8.1% to 31.0 billion euros ($36.27 billion), though the automotive EBIT margin of 5.0% beat expectations. In China, where the total market contracted 17.5%, BMW Group deliveries fell 10% — outperforming the broader market. Europe provided a bright spot, with deliveries up 3.1% and record order intake; battery-electric vehicles accounted for 25.3% of European sales. BMW expects 2026 deliveries to be on a par with 2025.
Related reading: ‘Real luxury is engaging with humanity,’ says Thomas Girst