Swedish outdoor brand Peak Performance has opened a new store at Wuhan International Plaza featuring its “Stonewood” concept, which blends freeride skiing heritage with Scandinavian minimalism. The facade uses the brand’s Helium quilted pattern, while interiors of granite, limestone, and raw wood evoke Swedish mountain landscapes and cabins. The store also debuts ÅreLab, a service space for professional repair and maintenance designed to extend product life in line with sustainability values. The assortment focuses on ski and hike use cases, anchored by the Freelight collection built around modular layering.

Related reading: Ski season, CNY logic: How athleisure brands are stacking winter wins