Skip to content
Estée Lauder raises outlook, expands job cuts as digital pivot gains traction

Estée Lauder shares surged 7% on Friday after the beauty giant raised its annual profit forecast and announced an additional 3,000 job cuts, bringing its total restructuring target to as many as 10,000 roles — roughly 17.5% of its global workforce. The owner of Clinique and M.A.C., currently in merger talks with fragrance house Puig, aims to save up to $1.2 billion annually by shifting away from department stores toward faster-growing digital and specialty channels like Sephora, Amazon, and TikTok Shop. Under CEO Stéphane de La Faverie’s “Beauty Reimagined” strategy, quarterly sales reached $3.71 billion, beating estimates despite a 1% hit from the Iran war, while full-year adjusted profit is now projected at $2.35 to $2.45 per share, signaling confidence in its premium pivot and supply chain overhaul.

Related reading: Dealmaking heats up as Estée Lauder, L’Oréal and Unilever target India growth

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login