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MLB launches pet-friendly cap pop-up in Shanghai

Premium streetwear brand MLB has opened its “Happy CAPsule” pop-up at Shanghai’s West Bund Dream Center, running April 30 to May 5. The temporary space focuses on the brand’s signature baseball caps and introduces a pet-friendly social environment designed for younger consumers. Interactive zones include a DIY cap accessories section, a custom embroidery station, visual installations, and photo booths designed for social media sharing.

Related reading: Heron Preston on the state of streetwear and going D2C

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